Operations for founder-led companies
Build a company that doesn’t route every decision through you.
Sonder diagnoses where work gets stuck, builds the operating structure your company needs, and helps your team run it.
For founder-led companies of roughly 10 to 150 people that have outgrown the informal ways they once made decisions, delegated work, and held accountability.
When growth changes the work
The company grew. The way it runs didn’t.
The systems that worked when everyone could solve problems through proximity and memory eventually become the source of friction.
Routine decisions keep returning to the founder.
Delegation requires constant checking and revision.
Accountability depends on who is in the room.
Senior leaders are stretched between strategy and execution.
New hires can’t learn what has never been documented.
Several tools track the same work, but no one trusts the full picture.
These can look like separate people, culture, or technology problems. Often, they are connected by the same operating structure.
What changes
The business becomes easier to run, and less dependent on any one person.
Decisions
People know what they can decide, when to escalate, and who owns the outcome.
Accountability
Expectations, ownership, and follow-through become visible.
Operating rhythm
Meetings, priorities, and information move through a coherent system.
Capacity
Leaders can focus on the work their roles actually require.
Where we work
Structure for the company you’re becoming.
01
Strategic Operations
Clarify decision rights, priorities, roles, operating rhythms, and the infrastructure supporting growth.
02
People Operations
Build the expectations, performance systems, and employee practices that turn culture into something the organization can sustain.
03
Leadership Development
Help leaders move from carrying the system personally to leading through clear expectations, stronger judgment, and shared accountability.
The Pattern Library
A disciplined way to learn from the work.
The Pattern Library turns repeated observations from client work into structured diagnostic intelligence. Patterns are documented with evidence, confidence levels, and clear rules governing what can be shared publicly.
Explore the Pattern Library- Founder Gravity: What holds everything in place until it does not.
- Accountability Mirage: What looks clear but is not.
- Capacity Illusion: Why enough is never enough.
- Meeting Ritual Substitution: When motion replaces progress.
- Leadership Layer Gap: Where authority stops and no one says so.
Experience behind the work
Built from operating experience, not theory alone.
More than 15 years across operations, people systems, and organizational leadership
Work spanning 38 states
Onboarding and people systems through growth from under 70 to about 350 employees in three years
Published author, workshop facilitator, and professional speaker
Multi-year embedded client relationships
The Sonder Test
A good system should improve the work without diminishing the people doing it.
Every engagement and every proposed solution is evaluated for whether it serves the client’s actual system, reduces unnecessary complexity, and preserves human judgment.
We won’t add tools without removing complexity, blame people for structural failures, or automate work in ways that strip judgment and accountability.
If the company can’t keep growing the way it runs, start here.
Thirty questions on where decisions stop, who is waiting, and what keeps landing on you. It gives us a focused place to begin the conversation.
The Operating Diagnostic
Four to six weeks looking at how decisions, work, and accountability actually move through your company, ending in a written diagnosis and a sequenced plan.
What you receive: a written diagnostic naming what is happening and why, the evidence behind each finding, and a sequenced recommendation.
From founder-held decisions to documented structure
An integrated career, compensation, and performance structure for a fast-growing founder-led professional-services company.
Three entities, one payroll process
Payroll, benefits, workers’ compensation, and policy consolidated into one coordinated process.